Frequently Asked Questions About SEO By Urja Infotech
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What is a Search Engine?
Search Engines, such as Google, MSN, and Yahoo, are software programs that allow computer users with internet connections find information about your product or service from the billions of pages of information that are accessible via the World Wide Web.
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What is Search Engine Optimization (SEO)?
The process of making your web pages search engine friendly. The main goal of SEO is to get your pages indexed and listed on the first few pages of a Search Engine Page Results (SERPs) for your most relevant and / or profitable keywords.
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What is a Keyword?
A Keyword is a word or series of words that a web searcher enters into their browser to find your product or service on the Internet. Keyword research is critical to the long term success of your SEO strategy. Think of the world now as one big pool of i
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What Search Engine is the best?
Web searchers generally like to use engines that quickly and efficiently find the information they are looking for. Most web users are looking for information not a sales pitch, hence is the reason why organic SEO produces better results than paid advert
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Is SEO expensive?
SEO rates vary widely in the open market. As a company that has been in the IT business for over twenty years, we utilize tested and proven methodologies to provide ROI relative to the scope and complexity of your SEO Project. The old adage “You get wha
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What is the difference between Pay Per Click (PPC) and Organic listings?
PPC ads are paid for by the advertiser and are typically located to the right or above the organic or natural listings marked as sponsored or paid advertising. Organic listings get four to seven times the traffic when compared to an equivalent listing in
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Should we do Organic SEO or PPC advertising?
Ideally, it is best to do both to get the highest results but that approach is not always the most cost effective. Research has shown that if your web page is listed in both sponsored and organic SERPs it will have a synergic effect of providing up to 20
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What is a visitor conversion?
A visitor conversion is when a visitor to your web site decides to take a pre-defined action, such as making an inquiry, buying something, signing up to be on a list, or making a phone call. This action can take place on their first visit or on subsequen
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Why are conversion ratios important?
Conversions can be directly related to revenue and profit. Selecting, measuring and monitoring your conversion transactions are critical to the success of your SEO program or campaign.
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We are getting hits and visitors to our site but we are not getting business, inquiries or new customers. Why?
A business web site has two main purposes: 1) Provide information to your intended audience about your service or product and 2) Provide value to existing customers and potential new customers. Your SEO Plan has to take into account both conversion of v
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What is Web 2.0?
Web 2.0 is the second generation of web technologies and practices that have arose out of lessons learned from last 20 years of using the World Wide Web and Internet as a business development and informational tool.
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Should I outsource our SEO work?
The field of SEO is constantly changing and requires specialized knowledge, programming and skills to be effective. Most small to medium sized organizations don’t have the time or expertise to formulate, execute and then evaluate the effectiveness of the
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Do I need to spend a lot of money on analysis before I start SEO?
In general the more accurate and complete your analysis the better will be the results from your SEO efforts. However, Rome was not built in a day, so breaking your SEO project into phases with discreet, definable and measurable units is the best approac
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Do I need to continue to engage and pay for SEO consulting after the first few months?
Our minimum SEO Plan is for 6 months. We do however provide an SEO Jump Start option that gets you off to the right start with professional consultation, analysis and recommendations. Jump start SEO usually also includes the baseline work that needs to
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I have a dynamic or database driven site, can it be optimized?
Search engines cannot directly read a database, such as Access, Oracle, and SQL Server. Special techniques are required to make sure pages that are generated from a database can be seen by search engines. SEO Panda provides both database and application
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When will I start seeing results from SEO work done for our company?
It takes the search engines anywhere from 1 to 8 weeks for engines to start indexing your site. There are many factors involved in getting your site indexed some of which are not always predictable. SEO Panda strives to get your site indexed as soon and
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Should I pay a submission company to get my web site listed in hundreds if not thousands of search engines?
90% or more of search engine traffic comes from the top three Search Engines so it does not make sense to get them into 1000s of engines. Mass automated submissions can do more harm than good. Best practice SEO is a much more targeted and scientific pro
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How does a Search Engine Index our site?
Each Search Engine uses bots to spider your site for the purpose of gathering information and then uses a proprietary algorithm software program to index and retrieve that information for your searches done via Internet browsers, such as Internet Explorer
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What is a bot?
Also known as web robots, they are specialized software applications that gather or harvest information from the Internet. A bot’s job is to efficiently and effectively gather the information that is used by the algorithm to index your information for se
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What is an algorithm?
An algorithm is a procedure or formula for solving a problem. It is mathematical in nature and uses a set of programmed rules that have been programmed in software by a search engine to rank the listings contained within its index to store and retrieve in
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What is a metacrawler?
A metacrawler is a software program that searches and compiles results from other Search Engines, such as Google, Yahoo and MSN, into a format that can be searched by humans. Metacrawlers provide useful information to SEO Professionals such as finding re
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Can documents such as PDFs be optimized?
Yes, Search engines can find and index PDF and Word documents. Search engine and software companies do research and development to find better and faster ways to gather information from all types of documents and stored information, including images, vid
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What are the most used Search Engines?
As of July 2007, Google, Yahoo and then MSN (now called Live Search) are the top search engines. AOL search uses Google indexing to obtain its results. Specialized vertical search engines and information portals can produce better traffic with higher co
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What is Geo-Targeting?
Getting your products or service seen by your chosen audience for your specific geographic locations. Geo targeting can be done for any geographic location across the globe. Keep in mind that customers are becoming more and more mobile in terms of thei
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Does SEO come with a guarantee?
Some SEO companies offer across the board guarantees others do not. The value of a guarantee depends specifically on what is being guaranteed. Just getting your site to show up on the first three pages of a search engine for certain keywords is not nece
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What is the cost of your services?
The cost of our services varies depending on your specific needs and desired outcomes. From a quantity perspective, the cost of SEO depends on the number of keywords, links, competition and one-way back links that you want over a given period of time.
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What is "Anchor Text"?
Anchor text is the text that you use within a html link.
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What is an "IBL"?
An "IBL" is an 'In Bound Link'. When a site links to yours, that
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What is Reciprocal linking or link exchange?
Link exchanging or reciprocal linking is where two sites
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I am number 5 in Yahoo, but not in the top 1,000 in Google. Why?
Yahoo and Google use two different algos to come up with their SERPs - Yahoo
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Is there a way I can find out where I rank?
There are two sites you can use if you are just checking a few keywords -
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Do XHTML pages rank better than HTML-pages?
No. They have the same value. Google however puts more weight to well structured
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Does using CSS affect my rankings?
Not directly. Googlebot does not (at the moment) read CSS-files. Using CSS
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When I look up my site in Google, I am #23, but when my friend in
They both are! Actually, a more accurate explanation is that Google using
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Should I submit my website to Google every month?
No, you only need to do it once. In most cases you will not even need to
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My site is not cached in Google, I've submitted it to google numerous
Sometimes the googlebot will visit, and leave, only to come back at a later
